VeChain’s Bold Vision to Tokenize Human Behavior
Forget NFTs and DeFi hype (it probably doesn’t take much to forget NFTs these days). VeChain is turning its focus to everyday actions—recycling a can, driving an electric car—and putting them on-chain.
Speaking in Toronto, CEO Sunny Lu introduced a plan to measure and reward sustainable behavior through blockchain infrastructure, blending real-world impact with digital incentives in a way few projects dare to attempt.
“We’re not just tokenizing big assets,” Lu explained. “We’re tokenizing the invisible ones that didn’t have market value before.” VeChain first explored this concept in 2019, partnering with BYD to track EV mileage and issue carbon credits.
Here is why VeChain is trying to build the biggest monopoly in its crypto sector:
Vechain AI: Exploring an ‘Enterprise Blockchain’
VeChain is now integrating AI to simplify blockchain’s usability. A virtual assistant named “BMO” will guide users through staking, app interactions, and token optimization.
“People don’t want to memorize seed phrases,” Lu noted. “They want a Tesla login or a Google ID.”
Soon, users will log in to VeChain apps using social accounts or Tesla credentials. Automated tools will turn data, like EV charging metrics, into carbon credits on-chain without manual input.
Man, time flies – the first time to speak in Consensus was 10 years ago! https://t.co/iVjvd0mvwe
— Sunny LU @VeChain (@sunshinelu24) May 13, 2025
NFT staking and plug-and-play AI tools are the newest tricks in VeChain’s arsenal—but the goal hasn’t changed.
The project has been chasing real-world blockchain use since 2017 and has had moments of roaring success, like partnerships with Walmart and BMW, to borderline irrelevance during the FTX crisis.
Strong Partnerships and Growing Ecosystem
Our world is one giant supply chain. But one failure can topple the whole system, as we saw with COVID-19 or the 2008 financial crisis..
Maximizing the efficiency of our supply chains — and stress testing them for points of failure — is therefore paramount for the future of humanity, and this has been VeChain’s mission first and foremost.
Since 2015, VeChain has partnered with Travela, Walmart of China, H&M, Bright Food, DNV GL, BMW, and joined China’s Animal Health and Safety Reliance, to name a few.
In terms of Chinese regulations, VeChain is one of the few cryptocurrencies endorsed by the government.
That means 1.3 billion citizens of VeChain can invest without any worries.
UFC boss Dana White has also officially joined as an advisor, adding star power to VeChain’s push for relevance. Despite flying low at #51 by market cap, the project’s renewed focus on innovation could make this a window for early positioning.
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Key Takeaways
- Forget NFTs and DeFi hype (it probably doesn’t take much to forget NFTs these days). VeChain is turning its focus to everyday actions.
- NFT staking and plug-and-play AI tools are the newest tricks in VeChain’s arsenal—but the goal of pioneering RWAs hasn’t changed.
The post VeChain’s Bold Vision to Tokenize Human Behavior appeared first on 99Bitcoins.