Everything you need to know about Harry Styles’ sex toy line, ‘Pleasing’

Harry Styles, LGBTQ+ ally, “heartthrob,” and former One Direction member, hasn’t released an album in three years, but he’s found another way to keep his name in the headlines (despite lying low from the general public eye).

On July 22, the singer’s gender-neutral lifestyle brand, Pleasing, which he launched in 2021, posted a “cryptic” video on Instagram, where a glass of milk is placed on a table while someone taps out a message in Morse code. A woman is eavesdropping at the door and looks genuinely shocked by what she’s hearing. The caption read: “For those playing at home,” followed by “251 Elizabeth Street, N.Y.C., 25th-27th of July, 11 am EST.”

The Instagram account followed up with additional posts, all in the same style, until the official announcement came on July 25.

“We’re pleased to announce: Pleasing Yourself — a radical pursuit of what feels good, with two new products that put pleasure right where it belongs: in your hands (or theirs). This is a chapter of connection, expression, and self-awareness for all, featuring two new products — The Pleasing Double-Sided Vibrator and The Pleasing Lube — designed for peak intimacy.”

As expected, the announcement (and the build-up to the announcement — let’s call it marketing foreplay) was met with mixed reactions. Some fans were ecstatic (e.g., “Harry Styles’ vibrator is the straight woman’s Sydney Sweeney bath soap”), while others were, quite frankly, pissed that they’d waited so long for new music only to be sold a vibrator instead (“Actually can’t believe we’re getting Harry Styles sex toys what the f*** is happening”).

The vibrator, as the name suggests, is double-sided, which means you can use one end for external stimulation and the other for internal (vaginal, not anal) or external stimulation. A novel idea, except LELO literally just released the LELO Switch dual-ended wand vibrator on July 23.

Styles didn’t design this vibe on his own. According to the product page, Zoë Ligon, sex educator and “visionary proprietor” of Spectrum Boutique, co-designed the vibrator with Styles. (I give him props for bringing in an actual expert.) It features seven speeds and two motors that operate independently of each other. It’s also water-resistant and rechargeable via a USB charging cable.

The Pleasing Double-Sided Vibrator ($68) and The Pleasing Lube ($25) both sold out shortly after the launch.
Credit: Pleasing

The design is simple, but Ligon’s quote gives it depth. “I love this wand because its rumbling motors are powerful and deep, yet it’s compact enough to use easily with a partner or alongside other toys. Plus, it’s just dang cute! The button controls are simple to maneuver with one hand, and you can press and hold them to steadily increase the intensity until you let go. This is a great toy for both those new to sex toys and experienced users alike; it’s versatile, offers many ways to play, and the silky silicone makes it easy to clean and care for.”

It’s listed at $68, though it’s already sold out. Many people are freaking out over the price, but in my opinion, this is pretty standard for a high-quality sex toy. Most vibrators start around $50 and can get into the hundreds, depending on the materials and features.

Shockingly, The Pleasing Lube is also sold out. It’s pretty hard to sell out of lube, so kudos to their marketing team for creating what I think is one of the most genius sex toy reveals I’ve seen in a while. The Morse code, the “call” to pleasure, and the copy encouraging readers to please themselves without guilt and redefining self-touch as a “love language” resonated with me, and apparently tons of buyers, too. It’s all also very on brand.

The lube itself is a silicone lubricant (I’m surprised they didn’t go with water-based), and it’s listed at $25, which isn’t terrible and a “normal” price for a “luxe” lube. Just look at Maude, Uberlube, and SUTIL (my personal fave).