Bitcoin Japan revives Bitcoin treasury plan with fresh $60M financing

Bitcoin Japan has secured plans to raise approximately 9.66 billion yen (approx $59.5 million), with 662 million yen (approx $4.08 million) earmarked for its first Bitcoin treasury allocation since adopting its new corporate identity.

Japanese crypto news outlet CoinPost reported that Tokyo Stock Exchange-listed Bitcoin Japan, formerly Horita Marusho, will issue 1.5 billion yen in unsecured convertible bonds with stock acquisition rights alongside a second series of stock acquisition rights through Cayman Islands-based investment fund EVO FUND. 

If the securities are fully exercised, the company expects net proceeds of about 9.657 billion yen.

Bitcoin receives 7% of planned fundraising

Company filings cited by CoinPost show that Bitcoin purchases will receive 662 million yen, or about 7% of the planned financing. The largest share, 3.756 billion yen, has been set aside for undisclosed private equity investments, followed by 3.503 billion yen for rare earth mining projects in South Africa and 1.446 billion yen for investments in a Robot-as-a-Service (RaaS) business. Another 290 million yen has been allocated for working capital.

Convertible bonds allow investors to exchange debt for company shares at a predetermined price. CoinPost noted that the structure can reduce immediate pressure on the share price by spreading conversions over time, although the company remains responsible for repayment if the bonds are not converted.

Bitcoin Japan changed its name from Horita Marusho in 2024 and announced plans to transition from a textile trading business into a digital asset treasury company centered on Bitcoin and AI infrastructure. Even so, the company has yet to acquire any Bitcoin.

The latest allocation follows an earlier fundraising effort that fell short of expectations. Company disclosures previously showed that Bitcoin Japan planned to raise as much as 5.715 billion yen in December 2025, including 988 million yen for a Bitcoin treasury strategy. Weak share price performance limited investor participation, reducing the total amount raised to 3.095 billion yen and leaving no funds available for Bitcoin purchases.

Current filings state that the newly allocated Bitcoin funds will be deployed selectively depending on market conditions. The company has not disclosed a purchase timeline, targeted Bitcoin holdings, or performance metrics, although it continues to describe Bitcoin as a long-term hedge against the erosion of fiat currency value.

Financing comes after technology investment push

The fundraising follows Bitcoin Japan’s recent expansion into technology investments beyond digital assets.

In May, the company disclosed an investment in SpaceX through its wholly owned U.S. subsidiary, BTCJPN US LLC, using a U.S.-based private secondary market transaction. At the time, Bitcoin Japan said it was targeting sectors including AI compute infrastructure, satellite communications, digital assets, and next-generation technologies as part of its long-term investment strategy.

The latest financing could also substantially increase the company’s share count. According to documents cited by CoinPost, full conversion of the convertible bonds and exercise of all stock acquisition rights at the minimum price would result in dilution of up to 110%, or 115% on a voting rights basis.

Because the transaction qualifies as a large third-party allotment under Japanese rules, the company obtained an opinion from an independent committee consisting of outside legal experts, which concluded that the financing was necessary and reasonable.

Financial results released by the company showed consolidated revenue of 2.959 billion yen and an operating loss of 462 million yen for the fiscal year ending March 2026, extending its streak of operating losses to eight consecutive years. Against that backdrop, the planned Bitcoin allocation represents the company’s first funded step toward executing the treasury strategy it announced after its rebranding.