Fanatics unveils prediction market platform Fanatics Markets with Crypto.com partnership

Global digital sports company Fanatics has introduced Fanatics Markets, a prediction market platform that lets users trade on outcomes across sports, finance, politics, and culture, according to a Wednesday announcement.

Fanatics has spent years building products that deepen fan engagement across everything from apparel to gaming. With Fanatics Markets, the company looks to offer a secure, intuitive platform where users can weigh in on key moments in sports and culture, CEO Matt King said in a statement.

“With Fanatics Markets, we’re giving fans a safe and intuitive way to engage with the moments that move sports and culture, and to pick a side and profit along the way if their prediction is correct,” King stated.

Fanatics Markets, which uses markets and pricing from Crypto.com Derivatives North America, provides tools and protection for users to interact safely with predictions. The platform is now available on iOS and Android, and is accessible across 24 states, including California, Texas, Florida, and Washington.

“Crypto.com was the first to launch sports prediction markets, and our reach continues to grow through innovative partnerships with top-tier platforms such as Fanatics,” said Travis McGhee, Global Head of Predictions at Crypto.com. “We could not be more proud to be the partner of choice for Fanatics, and together we will provide fans with a safe and compliant way to access prediction markets.”

Fanatics entered the space after acquiring Paragon Global Markets, a CFTC-registered introducing broker, in July 2025. The company plans to launch its prediction marketplace in other states in the future.

Today’s launch covers event contracts on sports and macro events, with an expansion next year into crypto, pop culture, tech, climate, and entertainment.

Fanatics Markets also bakes in responsible-trading tools and leverages the company’s massive brand ecosystem in an effort to make prediction markets mainstream.